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The Importance of Event Marketing And Why Your Company Should Prioritize It

By: Anne Gry Ringen, Managing Director Oslo

It's all about people. Together we Connect, Grow and Inspire for The Greater Good of Our World.  


Have you ever been tempted by a food store company giving away free bananas or t-shirts at a soccer game in exchange for a visit to the local grocery store? Have you been approached by a skimpily-dressed young woman offering samples of fruity perfume at the airport's tax free? Have you been lucky enough to find yourself suddenly surrounded by a flash mob put on by the local theater company in a crowded mall? Or have you had the privilege of visiting another country on an incentive trip? Each of these unique experiences offers a glimpse at what twenty-first century event marketing can be. 

Events are just as important as any other marketing tool in the company's overall marketing strategy. The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers and employees and attract talents. Event marketing is categorized in external marketing -such as product launches, fundraisings and other 'live themed' activities with the aim to promote a product, cause or organization and internal marketing -such as employment branding and staff development through team buildings and strategic activities. At the end of the day, event marketing is a tool where the physical and the virtual paths cross, offering new options for marketing professionals to create buzz over a product, corporate strategy or service. Event Marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together. If executed successfully, event marketing will provide each of them with an experience that will resonate in their minds. It is a live multimedia package with a preconceived concept, customized or modified to achieve the clients' objective of reaching out and suitably influencing the sharply defined, specially gathered target audience.


Why Professional Teambuilding Is The Most Important investment You'll make

In many companies when a supervisor says, "We're going to do some team building!" employees start re-running old episodes of The Office. It's one thing to see it on TV but getting a real-life taste of your manager mimicking Steve Carell's insanely-awkward-try-hard leadership style just isn't as funny. A Teambuilding Event should be tailormade for the target group and in alignment with the event's goal. Its purpose is to boost team performance and to improve workplace projects that involve teamwork performance. Latest research shows that team building is the most important investment a company can make for its employees. But team buildings are a lot more than pizzas and corporate picnics. In fact, the less corporate the better! It's about getting outside the comfort zone while the team has got your back, bonding and producing endorphins. Because it turns out that happiness and learning are tied very closely together. So, can anyone pull off a strategic team building? In theory: yes. In reality: No. Running an event is a complex and costly exercise so the preparation and management of every detail counts. It involves professional project management, budgeting, negotiation, HR activities, creativity and knowledge about updated research on organizational psychology. The goal is to maximize results without compromising with the budget or the planet. The way you will balance the company's image with sustainability at your next Christmas party will send out a strong, irreversible message to both employees, customers, shareholders and competitors.

There are many benefits to using an event company. Running events involves risks. Working with professional event marketers will reduce that risk, as we have the experience, network and knowledge you might lack.

Make it count. Make an impact. Let's Miit!

Anne //







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